A minor in Marketing is for students who are interested in an understanding of marketing concepts and applications, but who do not want to pursue a major in marketing. 

Course List

Code	Title	Units
Lower-Division Requirements
MKT 2032	Principles of Marketing	3
Choose one (1) course from the following:		3
ACC 2000	Principles of Accounting for Non-Business Majors 1
ECO 1000	Survey of Economics (GE)
ECO 1001	Principles of Macroeconomics (GE)
ECO 1002	Principles of Microeconomics (GE)
Upper-Division Requirements
BUS 3010	Data-Driven Decision Making	3
Choose three (3) courses from the following:		9
MKT 3033	Consumer and Organizational Buying Behavior
MKT 3036	Integrated Marketing and Sales Communication
MKT 3050	Digital Marketing Essentials
MKT 4032	Marketing Research and Analytics
MKT 4050	Digital Marketing Content
Total Units		18

¹

ACC 2001 and ACC 2002 sequence may be substituted for ACC 2000.