Marketing Minor
A minor in Marketing is for students who are interested in an understanding of marketing concepts and applications, but who do not want to pursue a major in marketing.
Code | Title | Units |
---|---|---|
Lower-Division Requirements | ||
Choose two (2) courses from the following: | 6 | |
Principles of Accounting for Non-Business Majors 1 | ||
Survey of Economics (FE) | ||
or ECO 1001 | Principles of Macroeconomics (FE) | |
or ECO 1002 | Principles of Microeconomics (FE) | |
Principles of Management | ||
Upper-Division Requirements | ||
MKT 3032 | Principles of Marketing | 3 |
Choose three (3) courses from the following: | 9 | |
Consumer and Organizational Buying Behavior | ||
Integrated Marketing and Sales Communication | ||
Digital Marketing Essentials | ||
Marketing Research and Analytics | ||
Digital Marketing Content | ||
Total Units | 18 |