Marketing Minor
This is an archived copy of the 2023-2024 catalog. To access the most recent version of the catalog, please visit https://pointloma-public.courseleaf.com.
A minor in Marketing is for students who are interested in an understanding of marketing concepts and applications, but who do not want to pursue a major in marketing.
| Code | Title | Units |
|---|---|---|
| Lower-Division Requirements | ||
| Choose two (2) courses from the following: | 6 | |
| Principles of Accounting for Non-Business Majors 1 | ||
| Survey of Economics (FE) | ||
or ECO 1001 | Principles of Macroeconomics (FE) | |
or ECO 1002 | Principles of Microeconomics (FE) | |
| Principles of Management | ||
| Upper-Division Requirements | ||
| MKT 3032 | Principles of Marketing | 3 |
| Choose three (3) courses from the following: | 9 | |
| Consumer and Organizational Buying Behavior | ||
| Integrated Marketing and Sales Communication | ||
| Digital Marketing Essentials | ||
| Marketing Research and Analytics | ||
| Digital Marketing Content | ||
| Total Units | 18 | |