Marketing, B.S. Business Administration
Program Learning Outcomes
Students who complete the program in Marketing will be able to:
- Exhibit general knowledge of theories and practices in the core areas of business.
- Critically analyze and apply business knowledge to solve complex business situations.
- Demonstrate effective business communication through both written and verbal means.
- Formulate decisions informed by ethical values.
- Collaborate effectively in teams.
- Exhibit an in-depth knowledge of marketing theory and concepts.
- Evaluate a marketing strategy based on marketing knowledge and concepts.
| Code | Title | Units |
|---|---|---|
| Lower-Division Requirements | ||
| ACC 2001 | Principles of Financial Accounting | 4 |
| ACC 2002 | Principles of Managerial Accounting | 3 |
| BUS 1000 | Introduction to Business and Systems | 3 |
| BUS 2001 | Legal Environment of Business | 3 |
| ECO 1001 | Principles of Macroeconomics (GE) | 3 |
| ECO 1002 | Principles of Microeconomics (GE) | 3 |
| MGT 2012 | Principles of Management | 3 |
| MKT 2032 | Principles of Marketing | 3 |
| MTH 2003 | Introduction to Statistics | 3 |
| Upper-Division Requirements | ||
| BUS 3010 | Data-Driven Decision Making | 3 |
| BUS 3013 | Business Communications | 3 |
| BUS 4080 | International Business | 3 |
| BUS 4089 | Internship in Business (3 units required) | 3 |
| FIN 3035 | Business Finance | 3 |
| MKT 3033 | Consumer and Organizational Buying Behavior | 3 |
| MKT 3036 | Integrated Marketing and Sales Communication | 3 |
| MKT 3050 | Digital Marketing Essentials | 3 |
| MKT 4032 | Marketing Research and Analytics | 3 |
| MKT 4050 | Digital Marketing Content | 3 |
| MKT 4060 | Marketing Strategy | 3 |
| MGT 4088 and MGT 4088L | Strategic Management and Strategic Management Lab | 3 |
| Total Units | 64 | |
Recommended:
| Code | Title | Units |
|---|---|---|
| Cross-Cultural Experience | ||
| PHL 2011 | Ethics (GE) | 3 |